Abigail created engaging and brand-aligned content for the company’s corporate social media platforms, such as Instagram, Facebook, and LinkedIn. Reponsibilities included planning, designing, and publishing content that reflected the energetic, community-driven spirit of the brand while promoting events, and community culture.

Each piece of content was tailored to resonate with our target audience—both pickleball enthusiasts and casual players—while maintaining a consistent tone and visual style across platforms.